Hello and Welcome
As they say, appearance matters – and certainly first impressions are lasting.
How you look says a lot about who you are and how you feel about yourself. Staying physically fit, being well-groomed, and dressing appropriately are indications that you respect and feel good about yourself, and want to present yourself in the best way.
Once a first impression is made, if it’s less than great, unfortunately it takes a long time to change it. Experts say it takes between five and 15 seconds for someone to form a first impression about a person. Again, it appearance matters, you are potentially judges by others including your peers every day.
In business, first impressions have the ability to make or break a business, and a positive experience can create long-lasting business relationships. Making a good first impression is particularly important when it comes to meeting customers, pitching to potential clients, or during interviews.
Like it or not, you are being judged by how you look, how you dress, and how you carry yourself. So let us show you how to make ‘appearance matters’ work for you all day, and evening long.
Personal appointments are affordable and not split into expensive modules.

More on Why your Appearance Matters
Your appearance matters in more ways than we think of each day.
When we think of appearance we think of how we look. It is a big deal as we know generally our first appearance sets the stage of how people view us and develop an image of who we are.
We form opinions of brands based upon who we believe they are. We are drawn to them through an attraction that is through their physical appearance, their taste, reputation, their friendliness, their generosity, sense of humour and also their values. That attraction lures us to them and them to you. As a brand whether that be a personal or corporate brand, your appearance matters in all facets.
If people are not drawn to you they will not acknowledge you and if they do not acknowledge you … well, you lost that opportunity to capture them.
Read more about the psychology of Appearance Matters and First Impressions here.
Check out our services page on how we can help you with appearance matters.